With Insights/Trendspotting, we will showcase a new topic or interesting information that we come across. It may be something we have seen or heard in conversations with our customers, it may be an insight based on analysis of our in-house data, or it may be something that someone learned at a conference or an industry event.

Our current obsession here at TharpeRobbins is around the concept of segmenting your employee base. As an HR professional, you may have already begun to do this in your own recruitment, retention and recognition efforts. There are clearly different professional and workplace wants and needs for each generation of employee. GenX expectations can be very different from those of Baby Boomers.

What do you need to know about each generation? How are they similar or different? How does this impact your reward and recognition efforts? If you are interested in learning more, we recommend reading Loyalty Unplugged: How to Get, Keep & Grow All Four Generations by Adwoa Buahene and Giselle Kovary. If you are still intrigued, then we invite you to contact us to learn how TharpeRobbins can help.

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